Australia is confronting one of its most severe influenza seasons on record, with laboratory-confirmed cases reaching 58,203 by mid-April 2025—a 59% increase compared to the same period in 2024. Amid this surge, pharmacies have solidified their role as critical access points for immunisation services. MedAdvisor Solutions, a global leader of pharmacy-driven patient engagement and pharmacy workflow solutions, has been instrumental in supporting this shift, enabling community pharmacies to efficiently meet escalating demand.

Between 1 March and 16 April 2025, pharmacies using MedAdvisor’s platform administered significantly more flu vaccinations than during the same period in 2024, underscoring both a rise in public health urgency and the increasing trust in pharmacists as frontline healthcare providers.

Read the full brief below.