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A global leader in pharmacy-driven patient engagement solutions

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Pharmacy-Driven Digital Patient Engagement

WE WON!

PM360 Trailblazer Award 2023
Silver Winner for Persistence/Adherence

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The Power of The Pharmacy

Healthcare is evolving to prioritize the increasing demand for personalized care. With this evolution, the pharmacy is becoming a destination for expanded patient services.Pharmacists are globally ranked as the top 5 most trusted professionals, making the pharmacy an ideal channel to motivate, support and inform patients in their medication journey.

At MedAdvisor Solutions, we combine our global network of pharmacy relationships with our data-driven, omni-channel and empathetic patient engagement solutions to inspire lasting behavior change and empower the pharmacy of the future which sets patients, biopharmaceutical brands and pharmacies up for success.

Individualized Patient Engagement

Personalized, patient engagement drives improved medication adherence.Unfortunately, barriers like affordability, access, health literacy, cultural differences, and limited pharmacy and care options still exist which require a more unique approach.

At MedAdvisor Solutions, we elevate patient engagement by providing individualized patient experiences that help to remove the barriers of care. We pair this individualized approach with our data-driven insights and innovative, patient-centric digital offerings that simplify the patient medication journey to empower better health.

The Power of The Pharmacy

Healthcare is evolving to prioritize the increasing demand for personalized care. With this evolution, the pharmacy is becoming a destination for expanded patient services. Pharmacists are globally ranked as the top 5 most trusted professionals, making the pharmacy an ideal channel to motivate, support and inform patients in their medication journey.

At MedAdvisor Solutions, we combine our global network of pharmacy relationships with our data-driven, omni-channel and empathetic patient engagement solutions to inspire lasting behavior change and empower the pharmacy of the future which sets patients, biopharmaceutical brands and pharmacies up for success.

Individualized Patient Engagement

Personalized, patient engagement drives improved medication adherence. Unfortunately, barriers like affordability, access, health literacy, cultural differences, and limited pharmacy and care options still exist which require a more unique approach.

At MedAdvisor Solutions, we elevate patient engagement by providing individualized patient experiences that help to remove the barriers of care. We pair this individualized approach with our data-driven insights and innovative, patient-centric digital offerings that simplify the patient medication journey to empower better health.

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About Us
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Our Evolution
We’re built on a powerful legacy of over 30 years’ combined experience of helping patients take their medication safely and effectively.


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By merging MedAdvisor and Adheris HealthTM to become MedAdvisor SolutionsTM, we are now a global leader in pharmacy-driven patient engagement solutions. We’re innovators and are driven daily by our shared vision and mission to inspire lasting patient behavior change and simplify the patient medication journey.

Throughout the years, we’ve made parallel strides, through strategic acquisitions and innovative direct-to-patient solutions, that grew our organizations and accelerated our market position as a trusted partner for both pharma and community pharmacies.

Swipe and tap the timeline to view our collective evolution.

Our Evolution
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We’re built on a powerful legacy of over 30 years’ combined experience of helping patients take their medication safely and effectively.


By merging MedAdvisor and Adheris HealthTM to become MedAdvisor SolutionsTM,
we are now a global leader in pharmacy-driven patient engagement solutions. We’re innovators and are driven daily by our shared vision and mission to inspire lasting patient behavior change and simplify the patient medication journey.

Throughout the years, we’ve made parallel strides, through strategic acquisitions and innovative direct-to-patient solutions,
that grew our organizations and accelerated our market position as a trusted partner for both pharma and
community pharmacies.

Hover over timeline to view our collective evolution.

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Global Leadership Team
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Rick Ratliff

CEO & Managing Director

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new_Rick Ratliff
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Prior to this, Rick spent over 30 years in the healthcare and pharmaceutical technology sector in key markets in which MedAdvisor Solutions operates. He has led the development of a number of large-scale technology enabled healthcare businesses within global organizations such as IBM and Accenture as well as via start-up and early stage businesses including Healthvision, Surescripts and ConnectiveRx.  Rick also worked with the Australian Federal Government to develop and deliver My Health Record, the leading online EHR available to all Australian citizens. Rick holds a Bachelor of Chemical Engineering from the University of Oklahoma. He also holds a Master of Business Administration, Information Technology from The University of Tulsa.

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Ancila Desai

Chief Financial Officer & Company Secretary MBA, CA, MBS, MAICD

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Ancila Desai 300 x 206 px
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Prior to this, Ancila held commercial leadership roles for over 20 years and brings diverse experience with a background in M&A, customer and supplier negotiations and capital management.  She has also worked across a variety of sectors including FMCG, Logistics and Biotechnology, working with ASX-listed companies such as Metcash Limited, IDT Australia Limited, Toll Holdings Limited, and US based Hollister Inc. She was also the CFO / Company Secretary and acted as strategic counsel to the CEO at ASX-listed, IDT Australia [ASX: IDT], successfully steering the company back to profitability. Ancila also collaborated with the Federal Government’s COVID-19 taskforce to enable the manufacture of Australia’s first locally developed and manufactured mRNA COVID-19 vaccine candidate. Ancila holds an Executive MBA from Melbourne Business School and a Masters in Business Systems (MBS) from Monash University. She is a Chartered Accountant (CA) and is a current member of the Australian Institute of Company Directors (MAICD).

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Vinod Subramanian

Chief Operating Officer

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Prior to this, Vinod spent over 27 years in the healthcare and technology sectors, particularly within the key markets where MedAdvisor Solutions operates. His extensive expertise spans various domains, including shareholder value creation, GTM strategy, SaaS product strategy, customer adoption, data as a product, digital transformation, AI, NLP, data analytics, and overall business operations. Throughout his career, he has led the development of numerous large-scale product, data, and technology-driven enterprises within global organizations such as McKesson, Change Healthcare, Saba, Juniper Networks, WebEx, PAETEC, Eastman Kodak, and Fujitsu ICIM. Additionally, he has been at the helm of start-up ventures, including Syapse, where he served as the Chief Data and Product Development Officer. In this role, he played a pivotal part in crafting cutting-edge products and platforms, driven by real-world data and AI, specifically tailored for precision medicine in the provider and pharmaceutical markets. Prior to his tenure at Syapse, he held the position of VP of Federal Technologies and Operations at McKesson Corp & Change Healthcare. His contributions in developing customized products for both provider and payer markets significantly contributed to the growth of the business. Vinod holds a Bachelor's in Electronics and Telecommunications Engineering from University of Madras and a Master of Business Administration, General Management from California Coast University.

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Sarah Sweeney

Senior Vice President, Global Marketing

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Sarah is a highly accomplished, strategic marketing professional with nearly 30 years of expertise in the Healthcare IT, Life Sciences and Telecom industries. Sarah has a proven track record of creating and deploying targeted strategies to establish leadership positioning, increase market share and impact the bottom line. Most recently, as Vice President, Strategic Marketing & Communications at CAQH, Sarah led initiatives to transform the organization's market position, brand perception, customer engagement, and buyer journey. In this role, Sarah led the transition of the organization from a point solution provider to a data solutions partner, ultimately increasing demand by over 100%. She also helped drive the development of the Provider Data Innovation Council, consisting of 15 health plans, including six of the country's largest payers. Previously, Sarah held roles at McKesson and Change Healthcare, including serving as a solution design consultant where she led the development of strategic technology engagements to help health plans connect more effectively with patients and providers – addressing challenges related to VBP, risk, quality, payment accuracy and more. Her remarkable accomplishments were recognized as she was the first marketer to be honored with President’s Club membership and included on the list of “Euro 50 Leaders in Cable & Satellite.” Since starting her career at Vizient, she has held positions both globally and domestically at HEALTHvision, CTAM Europe, and The Marketing Machine. She holds degrees from Boston University and Manhattan College.

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Brian Peterson

President – US

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Prior to this, Brian spent over 25 years across commercial roles in the tech enabled bio-pharmaceutical industry, particularly within the key markets where MedAdvisor Solutions operates. His extensive experience includes commercial drivers, including business value creation, GTM strategy, product strategy, building high performing teams, partnerships, SaaS commercialization, and data & analytics.. Throughout his career, he has led the fast-track growth of numerous large-scale commercial platforms across promotional service, patient services, and technology. Brian has led and delivered significant growth across start-ups (LDM Group/Medisafe) through early-stage businesses (Catalina Health, PDR, and ConnectiveRx). The results delivered by these commercial businesses were achieved by providing solutions to industry challenges and barriers – with the best people in the industry.Brian holds a Bachelor of Chemical Engineering from Drexel University.

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Wayne Marinoff

President - ANZ

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Wayne Marinoff has worked in senior commercial positions for over 30 years within the pharmaceutical industry for both large Australian & multinational companies and prior to this spent over 8 years in banking & finance. Joining MedAdvisor in July 2021 as General Manager Sales AU, Wayne is now responsible for revenue and marketing activities in Australia and the UK with a focus on growing the health programs in both markets. Prior to joining MedAdvisor, he held several senior sales, marketing and finance roles in large local and international pharmaceutical companies such as Arrotex/Arrow, Aspen (SA), Sigma and Eli Lilly (US).