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Pharmacy-
Driven Digital Patient Engagement

The Power of The Pharmacy

Healthcare is evolving to prioritise the increasing demand for personalised care. With this evolution, the pharmacy is becoming a destination for expanded patient services.Pharmacists are globally ranked as the top 5 most trusted professionals, making the pharmacy an ideal channel to motivate, support and inform patients in their medication journey.

At MedAdvisor Solutions, we combine our global network of pharmacy relationships with our data-driven, omni-channel and empathetic patient engagement solutions to inspire lasting behaviour change and empower the pharmacy of the future which sets patients, biopharmaceutical brands and pharmacies up for success.

Individualised Patient Engagement

Personalised, patient engagement drives improved medication adherence.Unfortunately, barriers like affordability, access, health literacy, cultural differences, and limited pharmacy and care options still exist which require a more unique approach.

At MedAdvisor Solutions, we elevate patient engagement by providing individualised patient experiences that help to remove the barriers of care. We pair this individualised approach with our data-driven insights and innovative, patient-centric digital offerings that simplify the patient medication journey to empower better health.

The Power of The Pharmacy

Healthcare is evolving to prioritise the increasing demand for personalised care. With this evolution, the pharmacy is becoming a destination for expanded patient services. Pharmacists are globally ranked as the top 5 most trusted professionals, making the pharmacy an ideal channel to motivate, support and inform patients in their medication journey.

At MedAdvisor Solutions, we combine our global network of pharmacy relationships with our data-driven, omni-channel and empathetic patient engagement solutions to inspire lasting behaviour change and empower the pharmacy of the future which sets patients, biopharmaceutical brands and pharmacies up for success.

Individualised Patient Engagement

Personalised, patient engagement drives improved medication adherence. Unfortunately, barriers like affordability, access, health literacy, cultural differences, and limited pharmacy and care options still exist which require a more unique approach.

At MedAdvisor Solutions, we elevate patient engagement by providing individualised patient experiences that help to remove the barriers of care. We pair this individualised approach with our data-driven insights and innovative, patient-centric digital offerings that simplify the patient medication journey to empower better health.

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About Us
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Global Leadership Team
new_Rick Ratliff

Rick Ratliff

CEO & Managing Director

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new_Rick Ratliff
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Prior to this, Rick spent over 30 years in the healthcare and pharmaceutical technology sector in key markets in which MedAdvisor Solutions operates. He has led the development of a number of large-scale technology enabled healthcare businesses within global organisations such as IBM and Accenture as well as via start-up and early stage businesses including Healthvision, Surescripts and ConnectiveRx.  Rick also worked with the Australian Federal Government to develop and deliver My Health Record, the leading online EHR available to all Australian citizens. Rick holds a Bachelor of Chemical Engineering from the University of Oklahoma. He also holds a Master of Business Administration, Information Technology from The University of Tulsa.

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Ancila Desai

Chief Financial Officer & Company Secretary MBA, CA, MBS, MAICD

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Ancila Desai 300 x 206 px
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Prior to this, Ancila held commercial leadership roles for over 20 years and brings diverse experience with a background in M&A, customer and supplier negotiations and capital management.  She has also worked across a variety of sectors including FMCG, Logistics and Biotechnology, working with ASX-listed companies such as Metcash Limited, IDT Australia Limited, Toll Holdings Limited, and US based Hollister Inc. She was also the CFO / Company Secretary and acted as strategic counsel to the CEO at ASX-listed, IDT Australia [ASX: IDT], successfully steering the company back to profitability. Ancila also collaborated with the Federal Government’s COVID-19 taskforce to enable the manufacture of Australia’s first locally developed and manufactured mRNA COVID-19 vaccine candidate. Ancila holds an Executive MBA from Melbourne Business School and a Masters in Business Systems (MBS) from Monash University. She is a Chartered Accountant (CA) and is a current member of the Australian Institute of Company Directors (MAICD).

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Vinod Subramanian

Chief Operating Officer

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vinod
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Prior to this, Vinod spent over 27 years in the healthcare and technology sectors, particularly within the key markets where MedAdvisor Solutions operates. His extensive expertise spans various domains, including shareholder value creation, GTM strategy, SaaS product strategy, customer adoption, data as a product, digital transformation, AI, NLP, data analytics, and overall business operations. Throughout his career, he has led the development of numerous large-scale product, data, and technology-driven enterprises within global organisations such as McKesson, Change Healthcare, Saba, Juniper Networks, WebEx, PAETEC, Eastman Kodak, and Fujitsu ICIM. Additionally, he has been at the helm of start-up ventures, including Syapse, where he served as the Chief Data and Product Development Officer. In this role, he played a pivotal part in crafting cutting-edge products and platforms, driven by real-world data and AI, specifically tailored for precision medicine in the provider and pharmaceutical markets. Prior to his tenure at Syapse, he held the position of VP of Federal Technologies and Operations at McKesson Corp & Change Healthcare. His contributions in developing customised products for both provider and payer markets significantly contributed to the growth of the business. Vinod holds a Bachelor's in Electronics and Telecommunications Engineering from University of Madras and a Master of Business Administration, General Management from California Coast University.

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Brian Peterson

President – US

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Brian Peterson300x206
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Prior to this, Brian spent over 25 years across commercial roles in the tech enabled bio-pharmaceutical industry, particularly within the key markets where MedAdvisor Solutions operates. His extensive experience includes commercial drivers, including business value creation, GTM strategy, product strategy, building high performing teams, partnerships, SaaS commercialisation, and data & analytics.. Throughout his career, he has led the fast-track growth of numerous large-scale commercial platforms across promotional service, patient services, and technology. Brian has led and delivered significant growth across start-ups (LDM Group/Medisafe) through early-stage businesses (Catalina Health, PDR, and ConnectiveRx). The results delivered by these commercial businesses were achieved by providing solutions to industry challenges and barriers – with the best people in the industry.Brian holds a Bachelor of Chemical Engineering from Drexel University.

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Wayne Marinoff

President - ANZ

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Wayne
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Wayne Marinoff has worked in senior commercial positions for over 30 years within the pharmaceutical industry for both large Australian & multinational companies and prior to this spent over 8 years in banking & finance. Joining MedAdvisor in July 2021 as General Manager Sales AU, Wayne is now responsible for revenue and marketing activities in Australia and the UK with a focus on growing the health programs in both markets. Prior to joining MedAdvisor, he held several senior sales, marketing and finance roles in large local and international pharmaceutical companies such as Arrotex/Arrow, Aspen (SA), Sigma and Eli Lilly (US).