Skip to content

Pharmacy-
Driven Digital Patient Engagement

HubSpot Video
The Power of The Pharmacy

Healthcare is evolving to prioritise the increasing demand for personalised care. With this evolution, the pharmacy is becoming a destination for expanded patient services.Pharmacists are globally ranked as the top 5 most trusted professionals, making the pharmacy an ideal channel to motivate, support and inform patients in their medication journey.

At MedAdvisor Solutions, we combine our global network of pharmacy relationships with our data-driven, omni-channel and empathetic patient engagement solutions to inspire lasting behaviour change and empower the pharmacy of the future which sets patients, biopharmaceutical brands and pharmacies up for success.

Individualised Patient Engagement

Personalised, patient engagement drives improved medication adherence.Unfortunately, barriers like affordability, access, health literacy, cultural differences, and limited pharmacy and care options still exist which require a more unique approach.

At MedAdvisor Solutions, we elevate patient engagement by providing individualised patient experiences that help to remove the barriers of care. We pair this individualised approach with our data-driven insights and innovative, patient-centric digital offerings that simplify the patient medication journey to empower better health.

The Power of The Pharmacy

Healthcare is evolving to prioritise the increasing demand for personalised care. With this evolution, the pharmacy is becoming a destination for expanded patient services. Pharmacists are globally ranked as the top 5 most trusted professionals, making the pharmacy an ideal channel to motivate, support and inform patients in their medication journey.

At MedAdvisor Solutions, we combine our global network of pharmacy relationships with our data-driven, omni-channel and empathetic patient engagement solutions to inspire lasting behaviour change and empower the pharmacy of the future which sets patients, biopharmaceutical brands and pharmacies up for success.

Individualised Patient Engagement

Personalised, patient engagement drives improved medication adherence. Unfortunately, barriers like affordability, access, health literacy, cultural differences, and limited pharmacy and care options still exist which require a more unique approach.

At MedAdvisor Solutions, we elevate patient engagement by providing individualised patient experiences that help to remove the barriers of care. We pair this individualised approach with our data-driven insights and innovative, patient-centric digital offerings that simplify the patient medication journey to empower better health.

HubSpot Video
Home_sideimg
  • stat_1_au
  • home_photo_2
  • stat_2_au
  • home_photo_3
  • stat_3_au
About Us
vision_mobile
mission_mobile
aboutus_img2_au
aboutus_img_3
Global Leadership Team
new_Rick Ratliff

About Rick

Rick Ratliff

CEO & Managing Director

new_rick_graphics
new_Rick Ratliff

Rick Ratliff

CEO & Managing Director

LinkedIn logo

Prior to this, Rick spent over 30 years in the healthcare and pharmaceutical technology sector in key markets in which MedAdvisor Solutions operates. He has led the development of a number of large-scale technology enabled healthcare businesses within global organisations such as IBM and Accenture as well as via start-up and early stage businesses including Healthvision, Surescripts and ConnectiveRx.  Rick also worked with the Australian Federal Government to develop and deliver My Health Record, the leading online EHR available to all Australian citizens. Rick holds a Bachelor of Chemical Engineering from the University of Oklahoma. He also holds a Master of Business Administration, Information Technology from The University of Tulsa.
Ancila Desai 300 x 206 px

About Ancila

Ancila Desai

Chief Financial Officer & Company Secretary MBA, CA, MBS, MAICD

ancila_new_graphics
Ancila Desai 300 x 206 px

Ancila Desai

Chief Financial Officer & Company Secretary MBA, CA, MBS, MAICD

LinkedIn logo

Prior to this, Ancila held commercial leadership roles for over 20 years and brings diverse experience with a background in M&A, customer and supplier negotiations and capital management.  She has also worked across a variety of sectors including FMCG, Logistics and Biotechnology, working with ASX-listed companies such as Metcash Limited, IDT Australia Limited, Toll Holdings Limited, and US based Hollister Inc. She was also the CFO / Company Secretary and acted as strategic counsel to the CEO at ASX-listed, IDT Australia [ASX: IDT], successfully steering the company back to profitability. Ancila also collaborated with the Federal Government’s COVID-19 taskforce to enable the manufacture of Australia’s first locally developed and manufactured mRNA COVID-19 vaccine candidate. Ancila holds an Executive MBA from Melbourne Business School and a Masters in Business Systems (MBS) from Monash University. She is a Chartered Accountant (CA) and is a current member of the Australian Institute of Company Directors (MAICD).
Jim Rotsart

About Jim

Jim Rotsart

President – US

new_rick_graphics
Jim Rotsart

Jim Rotsart

President – US

linkedin logo

Jim Rotsart is a longtime veteran of the retail pharmacy industry having served in senior management roles, including CVS/Pharmacy, as Divisional Merchandise Manager of Pharmaceuticals, Brooks Drug as VP of Pharmacy Operations and Revco DS as SVP Pharmacy Operations. As an advocate of patients’ rights, Jim was part of the founding team that launched Adheris with the goal of educating patients about their prescribed medication to improve medication adherence rates and improve the patient’s quality of life.  Jim’s wealth of experience and expertise are helping to chart the future direction of the US business.
Wayne

About Wayne

Wayne Marinoff

President - ANZ

ancila_new_graphics
Wayne

Wayne Marinoff

President - ANZ

LinkedIn logo

Wayne Marinoff has worked in senior commercial positions for over 30 years within the pharmaceutical industry for both large Australian & multinational companies and prior to this spent over 8 years in banking & finance. Joining MedAdvisor in July 2021 as General Manager Sales AU, Wayne is now responsible for revenue and marketing activities in Australia and the UK with a focus on growing the health programs in both markets. Prior to joining MedAdvisor, he held several senior sales, marketing and finance roles in large local and international pharmaceutical companies such as Arrotex/Arrow, Aspen (SA), Sigma and Eli Lilly (US).

Susan

About Susan

Susan Negro

VP – Human Resources

new_rick_graphics
Susan

Susan Negro

VP – Human Resources

linkedin logo

Susan is a strategic HR leader with experience spanning over 20 years in purpose-driven organisations.  She has created and implemented a wide range of people & culture initiatives as well as developed and mentored teams of people and culture professionals. She has significant experience in change management, employee relations, compliance, and talent management.  Susan oversees the global people & culture operations including workforce strategy, organisational effectiveness, employee development, rewards, and benefits.

About Wayne

Wayne Marinoff

President - ANZ

Wayne prides himself on building and leading a customer focused sales and marketing team to deliver on both short – and long-term company objectives.

Wayne Marinoff

President - ANZ

Wayne Marinoff has worked in senior commercial positions for over 30 years within the pharmaceutical industry for both large Australian & multinational companies and prior to this spent over 8 years in banking & finance. Joining MedAdvisor in July 2021 as General Manager Sales AU, Wayne is now responsible for revenue and marketing activities in Australia and the UK with a focus on growing the health programs in both markets. Prior to joining MedAdvisor, he held several senior sales, marketing and finance roles in large local and international pharmaceutical companies such as Arrotex/Arrow, Aspen (SA), Sigma and Eli Lilly (US).