MedAdvisor Solutions is debuting Omnichannel Engagement for Pharmacy.

Powered by the company’s AI-enabled platform, THRiV, the suite allows pharmacies to complement and build upon their digital patient engagement strategy and existing initiatives, including paperless options that patients increasingly want. This gives pharmacies the ability to deliver new programs that improve medication outcomes and customer loyalty, the company said.

The Omnichannel Engagement for Pharmacy suite of offerings enables personalized patient engagement to simplify the patient’s medication journey. It allows pharmacies to deliver medication information, reminders and alerts via a variety of communication channels...