The Problem:

A Fortune 500 life sciences client was looking to support new-to-brand patients in the cholesterol category.

The brand was experiencing the following pain points:

  • High void rate – 18% of new patients did not pick up the first fill
  • One-and-done patients – 23.4% of new patients dropped off after the first fill
  • Average length of therapy for new patients was 60-70 days less than experienced patients...